The days when a company's website was the sole focal point of its digital offering are long gone. There are now many platforms that need to be managed, optimised and integrated. Some of these you may "own" outright whilst others are based on third party platforms such as facebook, linkedin etc.
Keeping up with the pace
With so many digital channels to manage and maintain, looking after your owned media can be a challenge. Keeping up with, and resourcing, the pace of change in the digital marketplace is a problem for many businesses. Our owned media services can help.
Setting up and optimising all of your social media channels can be a challenge both in terms of resource and ensuring brand consistency. We can create a set of channel guidelines and branding rules for you to implement or we can manage the whole process for you.
Conversion optimisation is all about increasing the percentage of site visitors who buy a product, make an enquiry or otherwise engage with your site. The impact on your profit of even a small change in conversion rate can be dramatic.
It doesn't matter how good you think your site is. What matters is how customers respond to it and A/B testing helps you make evidence based changes for the better.
A Personalised URL (PURL) is a unique URL that launches a personalised landing page for each recipient of your direct marketing campaign. They can be deployed as part of a cross-media marketing campaign to enable full personalisation and offer the ability to serve up dynamic personalised web content.
Video is a proven resource to keep people engaged for longer. Our innovative motion graphics team were the first to bring you personalised video. Why not bring your website to life with animated elevator pitches, video case studies and video testimonials?
Email remains an effective marketing channel and our digital team have a collective 30+ years of experience in the conception, planning, design and deployment of email marketing campaigns. We can help you achieve real measurable results, whilst taking care of everything for you.
Talk to us about your owned media strategy
Pro-Active Digital (Chichester)
Tel: 0845 121 2280