Having used PURLs in conjunction with personalised digital print, we have seen our repsonse rates from traditional DM increase dramatically. The real time alerts from PURL activation and online reporting functionality are incredibly useful for tracking the effectiveness of Direct Mail. The integration of PURLs into our traditional marketing channels have way succeeded our expectations and as such will be deployed in all future marketing.
DMG World Media London, United Kingdom
I've been so impressed with Pro-Active and the set up of this campaign. We launched today and fingers crossed we're able to translate this tracking and data in to great results.
John Wiley & Sons West Sussex, United Kingdom
I have used personalised URLs for our B2B campaign, which is my first time to use it. ProActive team is been really helpful and informative with patient all the time. Regarding the tracking, it is a great tool as we can get the dynamic scene from the campaign. I would recommend this tool.
CRU London, United Kingdom
I cannot thank Pro-Active and Kingpin enough for their clear communication and understanding of the brief, through to their prompt delivery of a database platform that really does work and is simple enough for the whole to team use.
Energy Saving Trust London, United Kingdom
I just got back into my office and found my mailer sitting on my keyboard. Looks fantastic, you guys did a really great job (love the stamps and the air mail sticker) - many thanks!
Worldwide Business Research New York, United States