We've started working with Pro-Active's Personalised URLs (PURLs) for our B2B marketing campaigns, and already the results are impressive: good response rates and levels of engagement, plus pinpoint tracking of lead sources and conversions via the reporting tools. Once you begin using PURLs it also gives you ideas of other ways in which they can be used for engaging with existing customers, and attracting new ones. We'll certainly be using them extensively over the coming months.
Faversham House Redhill, United Kingdom
Absolutely love PURLS first dabble resulted in a 359% ROI so well worth the experiment. Furthermore one of our PURL leads generated Sponsorship revenue for another portfolio. All in all WIN WIN! I would highly recommend Peter & the team everyone was helpful, efficient and a pleasure to work with.
Informa London, United Kingdom
The use of PURLs (personalised URLs) has literally changed our marketing plan for the foreseeable future. Using PURLs in an online and offline test, we were able to effectively benchmark the performance of both direct mail and email marketing to establish the best ROI that could be attained on our campaigns. We continue to make use of PURLs to provide customised communications and offers to our customers and prospects
EMAP London, United Kingdom
Great analytics of mail perfomance and 25% conversion rate on those pieces for B2B campaigns. Well worth trying for any organization! More than anything Peter and Proactive team are wonderful to work with!!
Ecochem London, United Kingdom
I have used Personalised URLs for our B2B email campaigns. Peter and his team were very helpful and effective throughout the process. On my first PURL campaign, I have generated lots of enquiries, plus ROI was TRIPLED compared to normal email campaigns. I strongly recommend ProActive's Personalised URLs service for those who are looking for immediate return for their marketing activity.