The use of PURLs (personalised URLs) has literally changed our marketing plan for the foreseeable future. Using PURLs in an online and offline test, we were able to effectively benchmark the performance of both direct mail and email marketing to establish the best ROI that could be attained on our campaigns. We continue to make use of PURLs to provide customised communications and offers to our customers and prospects
EMAP London, United Kingdom
Have been so inpressed with ProActive and the set up of this campaign. We launched today and fingers crossed we're able to translate this tracking and data in to great results.
Stagecoach Group plc Portsmouth, United Kingdom
We've started working with Pro-Active's Personalised URLs (PURLs) for our B2B marketing campaigns, and already the results are impressive: good response rates and levels of engagement, plus pinpoint tracking of lead sources and conversions via the reporting tools. Once you begin using PURLs it also gives you ideas of other ways in which they can be used for engaging with existing customers, and attracting new ones. We'll certainly be using them extensively over the coming months.
Faversham House Redhill, United Kingdom
I’ve had the pleasure of using Pro-Active for over 3 years. We use their mailing and print services for our monthly magazine plus all other DM material. They offer an amazing service. Mailings always go out on time, their attention to detail is first-class and I can always rely on them to be a second and third pair of eyes on my marketing material. On a few occasions they’ve spotted and flagged potential problems that I missed. I couldn’t recommend their service enough.
Ethical Corporation & Useful Social Media London, United Kingdom
Having used PURLs in conjunction with personalised digital print, we have seen our repsonse rates from traditional DM increase dramatically. The real time alerts from PURL activation and online reporting functionality are incredibly useful for tracking the effectiveness of Direct Mail. The integration of PURLs into our traditional marketing channels have way succeeded our expectations and as such will be deployed in all future marketing.